Advertising pays for the spice that gets used up in testing and the hours spent cooking each recipe twice. This page tells readers and brands exactly how the commercial side of SpicePan operates.
For readers
Advertising never affects editorial judgement. No advertiser can commission a favourable recipe, see a draft before publication, or choose which pages carry their campaign. Sponsored content, when it runs, is labelled at the top of the item. We accept campaigns from food, spice and kitchen-equipment brands and from general consumer categories; we decline tobacco, weapons, unlicensed gambling, and health products whose claims we could not defend.
Formats available
- Display – leaderboard, medium rectangle and wide skyscraper positions, served programmatically in standard IAB sizes plus responsive units.
- Sponsored recipe or blend article – a written, photographed page developed with the brand, tested in our kitchen, published in our voice, and marked as sponsored.
- Newsletter slot – a single sponsor position in our weekly recipe email, which reaches readers who asked to receive it.
- In-recipe credit – a specific spice, mill or pan named inside an existing recipe, subject to editorial approval and honest use in the dish.
- Affiliate partnerships – product links that earn a commission on a purchase, disclosed in the article body.
Audience
SpicePan readers come for flavour-first, low-fuss cooking: home cooks who want to understand what their spices are doing, people cooking one-pan weeknight meals, and readers building pantry depth rather than chasing novelty. Traffic skews to weekday evenings and weekends, which is when people actually stand at the stove.
Standards
We do not publish claims that conflict with food-safety guidance, we do not promote adulterated or mislabelled spice, and we reserve the right to end a campaign that readers reasonably experience as misleading.
Booking and rates
For the media kit, current traffic figures, the rate card and to reserve any placement, write to [email protected]. Include your brand, campaign window, preferred formats and any targeting requirements. We reply within two working days with availability and a proposal.
For everything else, use the Contact Us page.